DR. Cavin Naturopathic Doctor

The Challenge

Dr. Liz Cavin is a Naturopathic Doctor who practices her craft in Montana. She was having trouble reaching new potential clients interested in her services. 

Because her business is based in a rural area, it can be difficult to reach enough people for internet marketing to be viable. 

The Solution

Because there is less traffic going around, we knew that conversion was going to be massively at play. We built a new website to convert what traffic she was already getting. After that, we used local ranking strategies to boost her ranking to #2 for the search phrase ” Naturopath in Helena.” And with a bit of reputation management to make the reviews show up more promently she began capturing the majority of search traffic from around the area. 

Rural Area with Less Traffic

Local Search Engine Ranking

%

Local Search Optimization

%

Website Redesign

Day Turnaround

Amazing Result

Mobile Site Boosted Conversions MASSIVELY.

Mobile Refresh

Without a mobile website design, she was missing out on the all-important mobile traffic. Because it makes up more than 51%
of the traffic on the internet, we knew that it would be important to optimize for this precious traffic (especially since she is located in a reual area.

Rebuilt From the Inside Out

Dr. Cavins website was originally built on an older HTML Platform and needed a massive amount of updating. Instead of updating her old website, we rebuilt it on a WordPress + Divi platform. 

Conversion Techniques

There were a couple factors that were especially important in this project. In addition to making CLEAR CTA’s (call to actions) at the very top of the page, we focused on load time to make sure her user loss was as low as possible.

  • Mobile Traffic 80% 80%
  • Website Traffic 50% 50%
  • Conversion Rate 60% 60%
  • Event Conversions 60% 60%

The Results Were Amazing

Dr. Cavin is still a client today and has told us on more than a few occasions that patients give extremely positive feedback on her website. Some even say that the website is was caused them to work with her.

We hope to continue helping Dr. Cavin for years to come.